The Benefit of Photo Styling When Marketing Your Home

Clients tell me the work I do with their homes is magic and that I’m a furniture magician. I admit, I have a hyper sensitivity to furniture placement, balance, composition, and storytelling. I’ve learned from experience the impact arranging furniture can have on one’s emotional connection with a space. It’s transformative, not only for the space, but for the homeowner.

Photo styling your home and preparing it for the camera is the most important first step to a successful marketing campaign and ultimate sale.

Why Photo Styling Is Key

The first impression of any home will either leave buyers feeling elated or deflated. Buyer’s connect with a property within the first few minutes of getting out of their car and stepping into the home. These few minutes are crucial to getting a buyer emotionally committed.

Psychology determines a buyer’s ability to visualize living in the home. How? When a buyer is emotionally committed, they start to imagine raising their family. They imagine hosting holidays. They imagine creating memories. Their connection with the home is so great, they feel the home will take care of their basic human needs. The need to rest. The need to cook and be sustained. The need to teach. The need to comfort. The need to read, to relax, to grow. The need to be the best in their chosen careers.

How I Style

When I am styling your home, I’m working on your behalf, with your best interests in mind. My goal is to create a perception that will not only impress, but describe the home without narration—tell a story without words. Essentially, my goal is to hold the buyer’s attention and make them look longer and linger.

This is where the shift of consciousness occurs, when a buyer tells themselves, I want this house.

So, what can I do for you? I’d like to help you with your home. Whether you are planning to sell or simply need a refresh, let’s get started. It’s time for a change and I’d like to help you on your journey.

Achieving this transformation requires you to begin the mental process of letting go of your home and focusing on where your next move takes you. This is difficult. Sometimes people don’t want to move or are not prepared for the emotions of saying goodbye to memories and the feelings of security and comfort the home has provided. This is not uncommon. Emotions are powerful, and can control the decisions we make, rational or irrational as they may be.

One way to start the process of letting go is to walk around your home and stop in each room and reflect. Stand in the doorway, looking at the room, and begin to imagine everything that room provided for you. Then tell the room you are going to live in a different home and that you will be leaving. Thank the room for everything and ask for its blessing to move on. Then tell the room to take good care of the next family and give them everything it has given you.

Saying good-bye to a house helps give you permission to let go and begins the process of closure.